Britain's biggest high road bookmaker William Hill has confirmed that it is in talks with Canadian on-line playing enterprise Amaya a couple of merger of equals.
A merger between both bookmaking giants would "create a clear international chief throughout online sports betting, poker and casino," the company talked about in a press release.
"These discussions are ongoing and there can also be no sure bet that an agreement will be reached."
The announcement is only the newest circular of merger talks within the industry this year.
Rank community and 888 Holdings ended a pursuit of William Hill in August after the bookmaker's board said a planned £three.6 billion three-way merger appreciably undervalued the company.
William Hill employs around 16,000 americans and is listed on the FTSE 250.
Regulators cleared the style in July for a proposed £2.3 billion merger between William Hill competitors Ladbrokes and Coral.
A merged business would overtake William Hill to become Britain's greatest bookmaker through number of retail outlets.
