07:47 Tuesday eleven October 2016
Shares in William Hill rose almost three per cent yesterday to 302.8p after it proven that talks have been beneath approach with a Canadian group for a "merger of equals", creating one of the world's greatest on-line playing establishments.
The bookmaker, which become centered in 1934, referred to: "The skills merger would be according to the strategic aims of both William Hill and Amaya and would create a transparent foreign chief across on-line sports betting, poker and on line casino."
examine extra: William Hill rejects revised bid from 888 and Rank
Amaya owns the PokerStars and full Tilt Poker brands and the proposed deal comes months after Mecca Bingo operator Rank group pulled out of a joint bid with 888 for William Hill.
The gambling sector has seen growing consolidation in the past yr, with Coral and Ladbrokes inking a £2 billion tie-up, for instance.
Jason Holden, analyst at Liberum, stated there became "a complementary common sense" to the latest merger talks.
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