1 Small giant within the North paving the way for Scandinavia? file on all playing sectors in Denmark betting, lottery, on line casino, machines, and interactive/online playing London/Munich/Copenhagen, November 2009 Go to to attain full file. In cooperation with here criminal experts:
2 abstract at the moment, the French liberalisation plans are probably getting many of the industry s consideration. however in the background, every now and then very nearly ignored, a number of different nations, reminiscent of Denmark, are setting about liberalising giant constituents of their playing market. Denmark s playing market might also no longer be as big as that of France or Italy, but the planned liberalisation is nevertheless totally significant for the world market: - Denmark is likely one of the first to liberalise its playing market - The Danish executive is among the first in each the eu and Scandinavia to reply to the starting to be market share of information superhighway playing operators and to the expanding pressure of the european fee with the aid of liberalising its playing market. - Liberalisation goes beyond the on-line playing sector - Whereas the French draft legislation limits liberalisation to selected on-line games, the Danish government goes extra and also plans to open up the retail/land-primarily based making a bet market. We believe that a spread to the retail sector is a extra sustainable answer and hence more prone to be taken up and tailored in other European international locations. - Denmark: paving the style for Scandinavia? - It is still an open query how traits in Denmark will affect the current discussions in the other, more protectionist, Scandinavian states. We consider that different Scandinavian states will closely watch the implementation of Denmark s liberalisation plans, its challenges, inner most operators actions, developments of tax/levies, and, closing but now not least, the impact on frustrating gambling. - A Danish license: a should for personal operators active in Scandinavia - MECN believes that private operators with a focus on Scandinavia may still really take part in Denmark s liberalised market. They could not handiest acquire advantageous event but also present themselves as faithful partners for gambling operations all over all of Scandinavia. content material of file The report includes distinctive analyses of all central issues: - interesting overview of the liberalisation manner and content of the draft law - besides the fact that children the present draft legislations liberalising the gambling market is still confidential, MECN and the Danish law firm Horten are in a position to present the reader exciting insights into key particulars of the draft legislation. - Analyses of all sectors - The document presents an evaluation of all sectors of the playing market: interactive/on-line playing, betting, lottery, playing machines, and casinos. - existing market figures - The report contains complete market facts up to 2008, equivalent to market dimension and construction of income/turnover in addition to gross revenues, registered users, - prison/regulatory and tax suggestions - The document provides certain explanations of the existing law and the taxes imposed it chang ed into produced in cooperation with the main felony experts of the Danish law firm Horten. - In complete, the report has forty eight pages and 24 pictures/reveals. table of contents 1 Introduction Denmark, paving the style for Scandinavia? four 2 Key demographic and economic figures 5 three Overview of the Danish gambling market constitution and market measurement legal framework The tax regime for playing activities in Denmark 9 Copyright Strictly Enforced 2
3 4 Liberalisation forward - entertaining details and evaluation Key elements of the liberalisation The reaction of the eu commission 12 5 The Danish interactive playing market background and construction criminal condition within the interactive playing market felony framework Ladbrokes vs. the Danish state the eu fee vs. state monopoly different imperative prison cases Market size and key figures information superhighway playing heavyweights concentrated on the Danish market Danske Spil s interactive offerings 20 6 The Danish lottery market heritage and construction criminal framework Market size and key figures Retail channels 27 7 Denmark s making a bet market historical past and development felony framework having a bet items provided Market dimension and key figures Retail channels 32 8 Denmark s casino market historical past and construction criminal framework Market dimension and key figures Overview of casinos in Denmark foreign inner most operators dominate 35 9 Poker in Denmark The reputation of poker increased liberalisation of poker to come? A photograph of poker clubs Denmark s playing computing device market background and building legal framework Market measurement and key figures Key market avid gamers Danske Spil neighborhood Det Danske Klasselotteri Methodology record of reveals About authors and make contact with forty eight Copyright Strictly Enforced 3
four checklist of displays display 1: Core sectors of the Danish playing market... 6 reveal 2: construction and breakdown of the Danish gambling market (turnover/income) to exhibit three: building and breakdown of the Danish gambling market (gross revenue) to exhibit four: Ladbrokes billboard in Copenhagen show 5: Interactive turnover/earnings of Danske Spil to exhibit 6: Registered person and revenue per consumer of Danske Spil to demonstrate 7: Localised choices of on-line playing operators for the Danish market exhibit eight: online promoting of online playing operators on Danish activities websites reveal 9: mobile playing present of Danske Spil reveal 10: Lottery subscription by way of information superhighway reveal eleven: Danske Spil s development of lottery subscription by the use of the internet/PBS to show 12: construction and breakdown of the Danish lottery market (turnover/income) to display 13: construction and breakdown of the Danish lottery market (gross earnings) to demonstrate 14: Examples of lottery dealers exhibit 15: development and breakdown of Danish betting market (turnover/income) to exhibit 16: construction and breakdown of Danish licensed sports betting market (turnover/revenue) to exhibit 17: development of on line casino gross playing income in Denmark to show 18: Overview of Danish casinos no. of tables, slot machines, and ownership exhibit 19: Examples of Danish casinos show 20: instance of Danish poker club exhibit 21: construction and breakdown of the variety of gambling machines in Denmark to display 22: construction and breakdown of turnover of Danish playing laptop market to reveal 23: construction of gross revenues of Danish gambling laptop market to reveal 24: development of Danske Spil marketers to pattern pages of record Copyright Strictly Enforced 4
5 companies mentioned in this record 888.com Danish leisure machine trade affiliation (DAB) Ladbrokes Aalborg Pokerklub Danish melanoma Society Landbrugslotteriet Bet24 Danish Gymnastics and sports Assocations Mangas Capital Gaming Bet365 Danish Poker affiliation national soccer League Betfair Poker Danish activity affiliation PokerStars Betsson Dansk Automatspil Pollard Banknote Betware Danske Spil Rat Pack Poker daring.dk Det Danske Klasselotteri Royal casino Arhus Bwin Ekstrabladet SKAT casino Aalborg Elite Gaming Society for babies in need casino Copenhagen Enetpulse Spn.dk (Jyllands Posten) casino Marienlyst European Handball Federation Sponsio casino Munkebjerg woodland Expekt Tipsbladet.dk casino Odense GTech Unibet Casinos Austria international Haderslev Pokerklub Varelotteriet Centrebet Horesta Dan Toto Jyllingevej Poker membership About authors and contact information MECN - Media & leisure Consulting network MECN UK office 404, 4th ground Albany condominium - 324/32 6 Regent street London W1B 3HH - united kingdom Tel.: +forty four (0) Fax: +forty four (0) HORTEN HORTEN law enterprise associate and lawyer-at-law Mrs. Nina Henningsen Philip Heymans Allé Hellerup Denmark Tel: Fax: Horten is an organization in excessive growth. these days, we're 200 employees, a hundred and ten of whom are lawyers, all the time dedicated to satisfy our purchasers' needs for answer-oriented felony advice. Copyright Strictly Enforced 5
6 Fax order form for the report: Fax to +49 (0) or +44 (0) Please send me an digital edition (pdf) of the document (24-hour start): Single person license Euro (exc. VAT/MwSt) company license Euro (exc. VAT/MwSt) personal tips Mr/Mrs/Dr: First name: last name: company name: metropolis: address: country: publish Code: Signature: cellphone: enterprise VAT/TVA/ moms/IVA quantity: Enter business tax no. to steer clear of VAT, european countries simplest. Non-european international locations are all the time exempted from VAT/sales tax. Date: fee details or Please bill my enterprise Please debit my Visa Mastercard Amex Card No.: Expiration Date: Card Holder identify: Signature: Contact us: For questions, s, please contact ec et London / UK MECN GmbH office 404, 4th floor - Albany apartment 324/326 Regent street London W1B 3HH - UK Tel.: +44 (0) Fax.: +44 (0) Munich / Germany MECN Germany Fürstenrieder Str. 279a Munich Germany Tel.: +49 (0) Fax.: +forty nine (0)
