888 rebrands Dragonfish on line casino providing; Stan James faces “seven figure” rebrand

January 7, 2016

stan-james-rebrrand-casinoflexUK-listed online gambling operator 888 Holdings is asking the rhetorical question 'what's in a name' via rebranding its Dragonfish B2B on line casino offering.

888 lately rechristened its B2B on line casino providing below the CasinoFlex moniker. besides the fact that children, 888 is keeping the Dragonfish brand for the B2B division's flagship bingo providing, in addition to its B2B poker product.

888 snr. VP and biz-dev chief Yaniv Sherman advised eGaming review that Dragonfish had remarkable success in 2015 adding casino alternatives to existing licensees' bingo structures, as well as some standalone on line casino launches.

as opposed to try and go head-to-head with essential online on line casino suppliers like Playtech and Microgaming, Sherman said 888 is positioning CasinoFlex as the solution for smaller operators, while offering the talents to "scale up as they grow."

CasinoFlex presents operators a range of capabilities, including a totally managed solution encompassing payments, advertising and CRM, while permitting operators to customise their game composition from over 300 titles, of which over 100 are available for cellular devices. Sherman noted the uk remained the basic marketplace for 888's B2B operations but the business was on the verge of inking a few "key contracts" in other jurisdictions.

STAN JAMES dealing with "SEVEN-determine" RETAIL REBRANDIn different rebranding news, UK bookie Stan James is facing a corporate makeover after its online division was received final July for £19m by means of Nordic betting operator Unibet. The deal gave Unibet full ownership of the Stan James manufacturer, while the retail enterprise turned into allowed to proceed working beneath that identify for "a transitional duration."

Stan James co-founder Steve Fisher lately advised the Racing submit that the enterprise nonetheless had 365 days during which to forge a new identity for the chain's eighty-unusual making a bet retail outlets. Fisher estimated the trade "will cost as a minimum 1,000,000 pounds" according to his system of £10k per store and 20% unrecoverable VAT.

Fisher mentioned the added fees would weigh heavy on the retail enterprise, which is already struggling from remaining year's enhance in the laptop games duty from 20% to 25%. Fisher estimated that between 20% and 25% of UK betting retail outlets will close over the subsequent 5 years, which in his case would suggest three fewer retail outlets per 12 months.